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There are plenty of ways to get your ideas across to a customer, colleague, or leader. You could send an email. Make a phone call. Write a note on a Post-it. You could even write a song. All those are great in their own right, but when it comes to communicating a lot of information or trying to persuade someone to feel something specific about your idea, a video is the best method.

When we look at how video content is consumed by viewers compared to other forms of media, there’s no contest. It’s the clear winner. But why?

Let’s take

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