WHAT IS A BRAND SPRINT?
Traditionally, brands have spent months of time, money, and resources to develop a brand identity and website. We developed the Recon Media Brand Sprint to serve the organizations who don’t have that kind of time.
A Brand Sprint is an intense one-day working session designed to take your brand from stagnant to fully alive. It’s not for the faint of heart, and it requires commitment.
We’ve worked to streamline our discovery and design processes and are able to understand, ideate, develop, and deploy new brand identities in just one day.
If you’re on a budget (time, cash, or both), the Recon Media Brand Sprint is the perfect solution to update your brand identity and launch a new website at the same time.
See some of our recent Brand Sprints below to get an idea of what we can do in one day.
FOUR STEPS TO A NEW BRAND
WEBSITE & SOCIAL
We start the morning of your Brand Sprint with a series of exercises in a workshop format to understand your brand persona, audience, and goals. We go analog and use a huge whiteboard, Post-its, and Sharpie markers. Oh, and coffee. Lots of coffee.
We dig deep to understand why you’re in business and what your objectives are. We use these findings to inform the next phases of the Brand Sprint.
After the discovery portion of the Brand Sprint, we develop iterations of your logo, business cards, typography and brand style guide. During this phase, you’ll be making decisions about your brand and seeing it come to life.
Brand Sprint clients typically finish the day with a logo in multiple formats, a new business card, and a print piece such as a flyer or brochure. If you’re a fast decision-maker, you can probably squeeze in another design piece like a shirt,
WEBSITE & SOCIAL
We build a fast and dynamic mobile-friendly website packed with your target keywords and SEO content to help boost your site in search results.
Brand Sprint websites typically include 3-5 pages and can incorporate forms, social media feeds, images, and videos as supplied by the client.
Then we schedule six full weeks of social media content on your brand channels. Like set-it-and-forget-it kind of stuff.
At the end of your Brand Sprint, your site is live and you’ll have all your brand assets delivered via a secure link for you to use wherever you like.
If you don’t already have a preferred vendor for hosting your site and printing your business cards, we can assist with that as well.
Need some help after your Brand Sprint? No problem. Brand Sprint clients get 10% off their next project with Recon Media.
RECON MEDIA BRAND SPRINTS
READY FOR YOUR BRAND SPRINT?
Feel like you’re ready to update your brand without spending a ton of cash or time? We do a limited number of Brand Sprints each month. If you’re ready to launch your new brand identity, let us know with this form and we’ll be in touch!