Whether you’re the intern who’s tasked with managing the company Facebook account or the Director of Communications trying to expand your reach, there’s likely someone above you who needs to understand why it’s not wasting time when you’re retweeting posts on Twitter and commenting on Facebook.

1. Social media is a lead generation machine

Social media isn’t a kid’s toy or an online experiment. It’s used by millions of businesses to interact with potential customers. Long gone are they days when your ad budget was best spent on outdoor advertising, direct mail, and TV.

People are too busy texting and driving to

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