If you know me, you know I love breaking the rules. I’ve done it all my life. Sometimes in small ways, other times big. I especially love breaking the rules when it comes to business and marketing.

There’s no shortage of books and podcasts telling you exactly and precisely how to be successful. Just follow their 10 steps to success, pay their fee, and you’ll be killing it in no time.

That’s where I started learning early on there’s no proven path to success. Some of the most successful people, regardless of industry, have beaten the odds and shocked the world

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