ATTRACT. CONVERT. SMILE.

We help businesses attract the right people, at the right place, at the right time.

WHAT IS INBOUND MARKETING?

Inbound marketing focuses on attracting customers for your business through targeted and relevant content that has a specific context. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media, and other channels.

Unlike outbound marketing, inbound marketing doesn’t need to fight for potential customers attention. By creating content designed to address the specific pain points, challenges, and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

Inbound marketing is how wildly successful businesses set themselves apart from their competitors and reach their customers before anyone else.

HOW DO I DO INBOUND MARKETING?

There are businesses that claim they have a silver bullet to get you thousands of leads a month. It’s just a bunch of BS.

Great results are always the product of hard work and insightful experience. To do inbound properly, you need to fully understand your potential buyers, their challenges, how they prefer to consume content, and their buying habits.

You also need to have a layered approach to content creation, delivery, and lead nurturing. There isn’t any one-size-fits-all approach, so successful inbound campaigns require research, committment, and work.

That’s where we come in.

A STRONG BRAND

HOW RECON MEDIA PARTNERS WITH CLIENTS TO DO SUCCESSFUL INBOUND MARKETING

When a client works with Recon Media, they get incredible access to our team of creatives, brand strategists, copywriters, and web developers, and more. We combine all these skills and capabilities into a package that is tailored to your business needs, challenges, and goals.

We work with clients to build impactful and strategic inbound marketing campaigns month after month, using the tactics described here to increase your brand awareness, leads and prospects, and ultimately revenue.

We want you to get back to doing what you do best; running your business. Leave the marketing and branding to us. 

Keep reading to learn more about how we use technology, content, and creativity to target your audience and bring them to you.

THE INBOUND MARKETING METHODOLOGY

WHAT MAKES IT DIFFERENT FROM OTHER MARKETING?

ATTRACT

CONVERT

CLOSE

DELIGHT

INBOUND MARKETING TACTICS

U

research & analysis

We dive deep and discover meaning in all areas of your business.

CONTENT CREATION

We plan, coordinate, and create blog content, white papers, and case studies around your company.

I

video production

We produce engaging video content from concept to finished product for all platforms.

digital marketing

Behavioral targeting. Geofencing. Retargeting. Keyword targeting.

Buyer Persona development

We’ll work with you to develop a set of unique profiles to use throughout the campaign.

web development

Our web team creates stunning and dynamic websites and landing pages.

EMAIL MARKETING

We reach your audience and then nuture your leads using custom automated email workflows.

Premium Content OFFers

We create custom premium content to use as an incentive throughout inbound campaigns.

KEYWORD ANALYSIS

The impact of Google AdWords can’t be understated. We manage your PC campaigns.

facebook ads

We target your ideal customers and send them to your custom landing pages.

v

social media

We research, schedule, publish, and monitor your social accounts on a weekly basis.

Analytics reporting

Regular reports to show exactly how your campaign is performing across all channels.

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STEP 1. ATTRACT

You don’t want just anyone coming to your site. You want people who are most likely to become leads, and, ultimately, happy customers. How do you get them? You attract more of the right customers with relevant content at the right time – when they’re looking for it.

CONTENT CREATION

We plan, coordinate, and create blog content, white papers, and case studies around your company.

v

social media

We research, schedule, publish, and monitor your social accounts on a weekly basis.

digital marketing

Behavioral targeting. Geofencing. Retargeting. Keyword targeting.

STEP 2. CONVERT

Once you’ve attracted website visitors, the next step is to convert those visitors into leads. You do this by opening up a conversation in whatever way works best for them – with messages, forms, or meetings. Once you’re in touch, you answer questions and provide relevant content that is interesting and valuable to each of your personas – and continues the conversation.

FORMS

Optimized forms help convert visitors into leads, usually through a content offer.

v

MESSAGES

Chat with visitors and engage them while they’re clearly looking for what you offer.

n

CRM

Track all the important data about your new prospect in real-time, and with context.

R

STEP 3. CLOSE

Now you’re really on the right track. You’ve attracted the right visitors and converted the right leads. Now you need to transform those leads into customers. You do this using proven tools and strategies to make sure you’re closing the right leads at the right time, faster than you ever have.

PIPELINE MANAGEMENT

Know which marketing efforts are bringing in the best leads to help your sales team close them into customers.

LEAD NUTURING

Good nurturing adapts messaging to stay relevant and makes winning new customers faster.

EMAIL MARKETING

A series of emails focused on useful, relevant content builds trust with prospects to help them become more ready to buy.

STEP 4. DELIGHT

The inbound methodology is all about providing a truly remarkable experience for your customers. Something they’ll be excited to share about.

At this stage in the inbound methodology, the stakes are high. The customer will have much higher expectations of your business and how they’re treated than ever before. Now we want to engage with them and leave them with a lasting feeling of delight. If you make your customers successful and delighted with their experience, they’ll buy more, stay with you longer, refer their friends, and be happy to tell the world they love you.

1

CUSTOMER HUB

Know which marketing efforts are bringing in the best leads to help your sales team close them into customers.

SMART CONTENT

Good nurturing adapts messaging to stay relevant and makes winning new customers faster.

w

CONVERSATIONS

A series of emails focused on useful, relevant content builds trust with prospects to help them become more ready to buy.

RECON MEDIA INBOUND MARKETING Plans

Every client we manage inbound campaigns for is different, so we’ve developed a handful of starting points combining strategic tactics.

START-UP

Great for small organizations and new businesses that need basic marketing automation
  • Dedicated account manager
  • Strategic marketing plan
  • Buyer persona profile development
  • Quarterly website updates
  • Monthly strategy/review call
  • 1 blog post per  month
  • Setup of social media accounts
  • 1 landing page/6 months
  • Weekly social media management
  • 1 new premium content offer/quarter
  • Monthly email newsletter
  • Basic lead nurturing campaign
  • Quarterly SEO review & updates
  • HubSpot Management
  • Monthly competitor analysis
  • Monthly keyword analysis
  • Google AdWords management
  • Video content marketing

TO THE MOON

Fully-managed inbound services for growing companies who need high-performance inbound marketing
  • Dedicated account manager
  • Strategic marketing plan
  • Buyer persona profile development
  • Monthly website updates
  • Weekly strategy/review call
  • 4-5 blog posts per month
  • Setup of social media accounts
  • 1 landing page/month
  • Full social media management
  • 1 new premium content offer/month
  • Weekly emails
  • Advanced lead nurturing campaign
  • Monthly SEO review & updates
  • HubSpot Management
  • Monthly competitor analysis
  • Monthly keyword analysis
  • Google AdWords management
  • Video content marketing

What Our Customers Are Saying

Don’t just take it from us, let our customers do the talking!

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Etiam quis eros in enim molestie tempus a non urna. Suspendisse nibh massa, tristique sit amet interdum non, fermentum in quam. “

Luke Chapman

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. In in risus eget lectus suscipit malesuada. Maecenas ut urna mollis, aliquam eros at, laoreet metus. Proin ac eros eros. Suspendisse auctor, eros ac sollicitudin vulputate, urna arcu sodales quam, eget faucibus eros ante nec enim.

Etiam quis eros in enim molestie tempus a non urna. Suspendisse nibh massa, tristique sit amet interdum non, fermentum in quam. “

Luke Chapman

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. In in risus eget lectus suscipit malesuada. Maecenas ut urna mollis, aliquam eros at, laoreet metus. Proin ac eros eros. Suspendisse auctor, eros ac sollicitudin vulputate, urna arcu sodales quam, eget faucibus eros ante nec enim.

Etiam quis eros in enim molestie tempus a non urna. Suspendisse nibh massa, tristique sit amet interdum non, fermentum in quam. “

Luke Chapman

Frequently Asked Questions

What is inbound marketing?

Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

What is your refund policy?

We offer no-questions-asked refunds to all customers within 30 days of your purchase. If you are not satisfied with our product, then simply send us an email and we will refund your purchase right away. Our goal has always been to create a happy, thriving community. If you are not thrilled with the product or are not enjoying the experience, then we have no interest in forcing you to stay an unhappy member.

What are Photoshop Files?

Elegant Themes offers two different packages: Personal and Developer. The Personal Subscription is ideal for the average user while the Developers License is meant for experienced designers who wish to customize their themes using the original Photoshop files. Photoshop files are the original design files that were used to create the theme. They can be opened using Adobe Photoshop and edited, and prove very useful for customers wishing to change their theme’s design in some way.

Can I upgrade after signing up?

Yes, you can upgrade at any time after signing up. When you log in as a “personal” subscriber, you will see a notice regarding your current package and instructions on how to upgrade.

Can I use your themes with WP.com?

Unfortunately WordPress.com does not allow the use of custom themes. If you would like to use a custom theme of any kind, you will need to purchase your own hosting account and install the free software from WordPress.org. If you are looking for great WordPress hosting, we recommend giving HostGator a try.

Need more?

If we didn’t answer all of your questions, feel free to drop us a line anytime.

trust us

Your project is too important to risk hiring a freelancer. Or worse yet, your nephew's best friend. Recon Media is a team of creative professionals ready to take on your biggest challenge and deliver outstanding results. 

Contact

108 N Michigan St
Plymouth, IN 46563
574-933-4859

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